Bath time is all fun and bubbles until it’s time to get out. Cue the cold air, the slippery floor, and a chorus of “I don’t want to!” That’s why a cozy, absorbent, kid-approved towel is a must. Whether you're wrangling toddlers or helping big kids wind down for bedtime, the right bath towel makes all the difference.
We rounded up the best bath towels for kids in 2025—focusing on comfort, quality, affordability, and sustainability. Let’s wrap things up in style.
Top 7 Bath Towels for Kids (2025)
1. Burt’s Bees Organic Cotton Toddler Hooded Towel
- Why We Love It: Soft organic cotton with adorable animal faces.
- Great For: Toddlers and kids from ages 3+.
- Sustainability: GOTS-certified organic, no harsh dyes or chemicals.
- Price: $36.95
- Where to Buy: burtsbeesbaby.com
2. Pottery Barn Kids Towel
- Why We Love It: Ultra plush and available in monogrammed options.
- Great For: Ages 3–10; kids who love that hotel towel feel.
- Sustainability: Made in a Fair Trade Certified™ factory.
- Price: $39–$59
- Where to Buy: potterybarnkids.com
3. Target Pillowfort Animal Hooded Towels
- Why We Love It: Budget-friendly with playful characters (sharks, unicorns, dinos!).
- Great For: Younger kids who need bath time bribery.
- Sustainability: Standard cotton, but long-lasting quality for the price.
- Price: $15
- Where to Buy: target.com
4. Coyuchi Kids Organic Towels
- Why We Love It: Luxe, grown-up quality made mini-sized.
- Great For: Families prioritizing sustainability.
- Sustainability: 100% organic cotton, Climate Beneficial™ verified.
- Price: $48
- Where to Buy: coyuchi.com
5. The Company Store Kids’ Character Hooded Towel
- Why We Love It: Plush cotton terry with whimsical 3D switch embellishments—think unicorn, dinosaur, fairy—making towel time playful and fun.
- Great For: Toddlers through early elementary (approx. 26″ × 46″ fits up to age 6‑7)
- Sustainability: 100% cotton terry, easy-care—and while not OEKO‑TEX, it meets rigorous safety standards.
- Price: From $54
- Where to Buy: thecompanystore.com
6. Primary.com Striped Hooded Towel
- Why We Love It: Gender-neutral rainbow stripes, ultra soft terry, and Primary’s signature minimalist charm.
- Great For: Babies to early elementary ages (XS/S fits most kids 0–6).
- Sustainability: OEKO-TEX® certified and made with 100% organic cotton terry.
- Price: $44.50
- Where to Buy: primary.com
7. Little Unicorn Toddler Hooded Towel
- Why We Love It: Combines premium printed muslin on the outside with ultra-soft terry inside. Cozy hood and hand pockets.
- Great For: Toddlers ages 2–6; generously sized with a playful fit.
- Sustainability: 100% cotton, OEKO-TEX compliant—gentle on sensitive skin.
- Price: $49.99
- Where to Buy: littleunicorn.com
Milo’s Tip
Let your kiddo pick “their” towel. It makes bath time feel like a mini adventure, not a chore. Bonus points for matching a favorite animal or color!
What to Look for in a Kids’ Bath Towel
- 🧵 Material: Organic cotton or bamboo is best for sensitive skin.
- 📏 Size: Hooded towels for littles; oversized for big kids.
- 💧 Absorbency: Thick loops = better drying (and fewer chills).
- 🧼 Easy care: Machine washable, no shrinking drama.
- 🌎 Sustainability: Look for OEKO-TEX or GOTS certifications.
Final Wrap-Up
Bath time doesn’t have to end in a cold sprint to the bedroom. With the right towel, your kiddo stays warm, happy, and maybe even asks for “just five more minutes in the tub.”
Try one of these Milo-approved picks—or share your fave towel brands with us on Instagram @milokidshair!
Want to complete the bath time setup? Pair a cozy towel with our Shampoo Bar for Kids. It's gentle and unscented for sensitive skin. 👉 Shop it here